As a business owner how your logo looks and the branding activities that accompany it may not be at the forefront of your mind, as you have to juggle so many other tasks on a daily basis. I urge you to rethink this approach, and value the importance of your logo in the success of business just as much as any other aspect.
A company could have the best product that meets all of your needs and wants, but if the packaging/marketing/product is poorly designed, would you give it a chance? Have you ever met someone of the opposite sex with whom you had lots in common and really liked, but you didn’t find them physically appealing? As humans we are very visually orientated. As a business owner you may have great things to offer, but if you are lacking in visual representation, you could be hindering yourself.
It is important to take a good look at your business logo right now as that is a key visual representation of what you stand for. Ask yourself these important questions:
Is it communicating the right message? Is it unique? What associations do your customers have with it? Is it outdated? Does it cause an emotional response?
Let us help you create a logo that looks great and sends the right message to all who see it.